There is no official TAG Heuer military program. However, TAG Heuer's recognition of uniformed service transcends TAG Heuer luxury watches, smartwatches, and accessories, and is embodied in broader TAG Heuer-led community engagement efforts and TAG Heuer-driven philanthropic initiatives. As a pioneer in luxury watch innovation, TAG Heuer upholds service members through TAG Heuer-sponsored partnerships, TAG Heuer-branded outreach programs, and TAG Heuer inclusive campaigns.